Badania marketingowe : podstawy metodologiczne / Gilbert A. Churchill.

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Autor: Churchill, Gilbert A.
Title:
- Badania marketingowe : podstawy metodologiczne / Gilbert A. Churchill.
- Marketing research Tyt. oryg.:
Place and date of publication: Warszawa : 2002.
Publisher: Wydaw. Naukowe PWN,
Physical description: 897, [1] s. : il., 2 mapy ; 25 cm.
Language: pol eng
Subject entries: Marketing
ISBN: 8301138203
ISBN2: 8301138203

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020 a 8301138203
040 a POZ WSL c POZ WSL d POZ WSL
041
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a pol h eng
100
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1
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a Churchill, Gilbert A.
245
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a Badania marketingowe : b podstawy metodologiczne / c Gilbert A. Churchill.
246
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1
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a Marketing research i Tyt. oryg.:
260 a Warszawa : b Wydaw. Naukowe PWN, c 2002.
300 a 897, [1] s. : b il., 2 mapy ; c 25 cm.
500 a Tyt. oryg.: "Marketing research : methodological foundations" 1995.
521 a Podręcznik akademicki
650
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9
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a Marketing v podręcznik akademicki x metody
901 a 20687
920 a 83-01-13820-3

Title:
- Badania marketingowe : podstawy metodologiczne /
- Marketing research
Author: Churchill, Gilbert A.
Signature:
- 4861
- VIII/84
Date: 2002.
Publisher: Wydaw. Naukowe PWN,
Place of publication: Warszawa :
ISBN:
- 8301138203
- 83-01-13820-3
Language: pol eng
Subject: Marketing

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