European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.

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  • Title:
    • European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.
    • Principles of marketing
  • Place and date of publication: London : 1997.
  • Publisher: Prentice Hall,
  • Physical description: XIV, 258, [12] s. of plates : il. ; 24cm.
  • Language: eng
  • Subject entries: Matketing
  • ISBN: 0132276534
  • Series: European casebook series on management
  • ISBN2: 0132276534
  • Signature: VIII/134
  • Copy location: Czytelnia