The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.
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Description
- Autor: Dibb, Sally.
- Title: The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.
- Place and date of publication: London : 2001.
- Publisher: Thomson Learning,
- Physical description: XVI, 337 s. : il. ; 25 cm.
- Language: eng
- Subject entries: Marketing
- ISBN: 9781861526243
- Edition: 2nd ed.
- ISBN2: 9781861526243
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- Signature: VIII/135
- Copy location: Czytelnia