Shopper marketing : how to increase purchase decisions at the point of sale / ed. Markus Ståhlberg & Ville Maila.

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Title: Shopper marketing : how to increase purchase decisions at the point of sale / ed. Markus Ståhlberg & Ville Maila.
Place and date of publication: London [etc.] : 2012.
Publisher: Kogan Page,
Physical description: XII, 282 s. : il. ; 24 cm.
Subject entries:
- Reklama w miejscu sprzedaży.
- Konsumenci
- Marketing.
ISBN:
- 9780749464714 (hardback)
- 9780749464721 (E-ISBN)
Edition: 2nd ed.
ISBN2:
- 9780749464714 (hardback)
- 9780749464721 (E-ISBN)

000 @ 00990nam 2200277 4500
001 @ wsl15000018
005 @ 20150926103537.0
008 @ 150131s2015 pl 000 0 pol d
020 a 9780749464714 (hardback)
020 a 9780749464721 (E-ISBN)
040 a POZ WSL/KJ c POZ WSL/KJ d POZ WSL/KJ
245
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a Shopper marketing : b how to increase purchase decisions at the point of sale / c ed. Markus Ståhlberg & Ville Maila.
250 a 2nd ed.
260 a London [etc.] : b Kogan Page, c 2012.
300 a XII, 282 s. : b il. ; c 24 cm.
504 a Bibliogr. przy wybr. rozdz. Indeks.
650 a Reklama w miejscu sprzedaży.
650 a Konsumenci x podejmowanie decyzji.
650 a Marketing.
700
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1
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a Maila, Ville. e Red.
700
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1
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a Ståhlberg, Markus. e Red.
710
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2
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a Kogan Page.
901 a 22344
920 a 978-0-7494-6471-4 (hardback)
920 a 978-0-7494-6472-1 (E-ISBN)

Title: Shopper marketing : how to increase purchase decisions at the point of sale /
Signature: VIII/149
Date: 2012.
Publisher: Kogan Page,
Place of publication: London [etc.] :
ISBN:
Subject:

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