Inside the mind of the shopper : the science of retailing / Herb Sorensen.

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Autor: Sorensen, Herbert Carl.
Title: Inside the mind of the shopper : the science of retailing / Herb Sorensen.
Place and date of publication: Upper Saddle River, N.J. : 2010.
Publisher: Wharton School Pub.,
Physical description: XIX, 227 s. : il. ; 24 cm.
Subject entries:
- Handel detaliczny.
- Handel detaliczny
- Konsumenci
- Marketing bezpośredni.
ISBN: 9780137126859
Edition: 7th print.
ISBN2: 9780137126859

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020 a 9780137126859
040 a POZ WSL/KJ c POZ WSL/KJ d POZ WSL/KJ
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a Sorensen, Herbert Carl.
245
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a Inside the mind of the shopper : b the science of retailing / c Herb Sorensen.
250 a 7th print.
260 a Upper Saddle River, N.J. : b Wharton School Pub., c 2010.
300 a XIX, 227 s. : b il. ; c 24 cm.
504 a Indeks.
650 a Handel detaliczny.
650 a Handel detaliczny x obsługa klientów.
650 a Konsumenci x preferencje.
650 a Marketing bezpośredni.
901 a 22346
920 a 978-0-13-712685-9

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