Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

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000 @ 02690nam 2200517 4500
001 @ wsl19000039
005 @ 20191213135711.0
008 @ 191213s2019 pl 000 0 pol d
020 a 9781119586777
040 a POZ WSL/JK c POZ WSL/JK d POZ WSL/JK
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a Kotabe, Masaaki.
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a Global marketing management / c Masaaki Kotabe, Kristiaan Helsen.
250 a 7th ed.
260 a Hoboken, NJ : b John Wiley & Sons, c cop. 2017.
300 a XXIII, 673 s. : b il. ; c 28 cm.
504 a Bibliogr. przy rozdz. Indeks.
650 a Zarządzanie marketingowe
650 a Marketing międzynarodowy
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a Helsen, Kristiaan.
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4 pbl a John Wiley & Sons.
901 a 610078
920 a 978-1-119-58677-7

Title: Global marketing management /
Author: Kotabe, Masaaki.
Signature:
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- VIII/176
Date: cop. 2017.
Publisher: John Wiley & Sons,
Place of publication: Hoboken, NJ :
ISBN:
- 9781119586777
- 978-1-119-58677-7
Subject:
- Marketing międzynarodowy
- Zarządzanie marketingowe

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