New media in the marketing communication : of enterprises in the international market / Małgorzata Bartosik-Purgat.

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Autor: Bartosik-Purgat, Małgorzata.
Title: New media in the marketing communication : of enterprises in the international market / Małgorzata Bartosik-Purgat.
Place and date of publication: Warszawa : cop. 2019.
Publisher: Wydawnictwo Naukowe PWN,
Physical description: 349 s. : ilustr. ; 24 cm.
Language: eng
Subject entries:
- Komunikacja marketingowa.
- Komunikacja marketingowa
- Media społecznościowe
- Przedsiębiorstwo
- Media społecznościowe
ISBN: 9788301206055
Edition: Ed. I.
Series: M - Marketing
ISBN2: 9788301206055
Funding information: The publication has been co-financed with the National Science Center 2015/17/B/HS4/00309

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a New media in the marketing communication : b of enterprises in the international market / c Małgorzata Bartosik-Purgat.
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260 a Warszawa : b Wydawnictwo Naukowe PWN, c cop. 2019.
300 a 349 s. : b ilustr. ; c 24 cm.
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650 a Komunikacja marketingowa.
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a Komunikacja marketingowa
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a Media społecznościowe
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a Przedsiębiorstwo
650 a Media społecznościowe x marketing.
658 a Zarządzanie i marketing
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a Marketing - Wydawnictwo Naukowe PWN
901 a 624680
920 a 978-83-01-20605-5

Title: New media in the marketing communication : of enterprises in the international market /
Author: Bartosik-Purgat, Małgorzata.
Signature: VIII/178
Date: cop. 2019.
Publisher: Wydawnictwo Naukowe PWN,
Place of publication: Warszawa :
ISBN:
- 9788301206055
- 978-83-01-20605-5
Language: eng
Subject:

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