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Bitner, Mary Jo
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Zeithaml, Valarie A
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2000 - 2009
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Poland
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd. ed. - Boston, London : Irwin/McGraw-Hill, cop. 2003. - XX, 668 s. : il., rys., wykr. ; 27 cm.
(McGraw-Hill Higher Education)
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Brak informacji o dostępności: sygn. XXIII/9 (1 egz.)
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