Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

Signature: XXIII/9
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Autor: Zeithaml, Valarie A.
Title: Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Place and date of publication: Boston, London : cop. 2003.
Publisher: Irwin/McGraw-Hill,
Physical description: XX, 668 s. : il., rys., wykr. ; 27 cm.
Language: pol
Subject entries:
- Usługi
- Obsługa klienta
ISBN: 0072471425
Edition: 3rd. ed.
Series: McGraw-Hill Higher Education
ISBN2: 0072471425

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a Zeithaml, Valarie A.
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a Services marketing : b integrating customer focus across the firm / c Valarie A. Zeithaml, Mary Jo Bitner.
250 a 3rd. ed.
260 a Boston, London : b Irwin/McGraw-Hill, c cop. 2003.
300 a XX, 668 s. : b il., rys., wykr. ; c 27 cm.
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a McGraw-Hill Higher Education
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a Usługi x marketing
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a Obsługa klienta
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a Bitner, Mary Jo.
901 a 19941
920 a 0-07-247142-5

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